Both, for example. In the cinema it brings us closer together because everyone is watching the same thing, and all sitting with each other, but separates us at the same time as no one is allowed to talk.
People tend to use the media more when they are by themselves, like when they are, on the phone, ipod, mp3 player, Internet, magazine.
Then again people still use the media when they are with other people like, going to cinema, watching TV.
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